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Ed Smith & Associates
8401 Claude Thomas Road | Suite 19, Franklin, OH 45005
  •  937-550-9780
  •  Send a Message
Ed Smith & Associates
  • About
  • Why Choose ESA
  • Generating Projections
  • Sales Forecast
  • Client List
  • Contact

Site Planning And Forecasting Focused On Your Business Goals

We develop strategic projections to increase your revenue

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Why Choose ESA

We will help your business drive higher revenue and lower capital investment risks when launching a new retail location.

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Generating Projections

We provide accurate assessments within a defined trade area based on situational and market area factors.

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Sales Forecast

We create your roadmap to increased revenue by developing detailed forecasts.

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How We Can Help You

For the past 25 years Ed Smith & Associates has provided the expertise to assist clients in the strategic placement and sales forecasting of their retail stores.

A proper site launch requires a deep analysis of competitive mix, demographic factors and economic trends for trade area and market-specific forecasting. Without this data, you cannot make an informed decision about when and where to open your new location. If your business lacks the in-house resources to conduct this research, you need to partner with an experienced team that can deliver timely results and provide reliable location recommendations.

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Let’s start the conversation

We undergo a thorough discovery process to evaluate your needs and expectations as it relates to your business expansion.

Schedule a consultation today and we can begin to develop the roadmap for your new store’s success.

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Our Team of Experts

Ed Smith

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Jessica Lykins

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Strategic Planning star Location Research
Ed Smith & Associates

8401 Claude Thomas Road
Suite 19, Franklin, OH 45005

Phone: 937-550-9780
Send Us A Message

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  • About
  • Why Choose ESA
  • Generating Projections
  • Sales Forecast
  • Client List
  • Contact

© 2025 Ed Smith & Associates. All Rights Reserved. Powered By EDGEmpower.

Ed Smith

Ed has forty years of professional experience in retail site location research. He has created a company that provides expertise in strategic research for retail businesses looking to expand their current store base. 

Ed started his career with The Kroger Co. in 1981 and held positions as Competition Field Analyst in Orlando, Florida for the southeastern United States; Real Estate Manager for the Mid-Atlantic Marketing Area in Roanoke, Virginia; and Senior Manager of Site Location Research at the Kroger headquarters in Cincinnati, Ohio.

In 1993, Ed made the transition to the Vice President working for the international research firm of Thompson Associates, located in Ann Arbor, Michigan. 

In 1996, Ed decided to establish his own research firm, Ed Smith & Associates. The firm has gained a well-respected reputation in the industry and has grown to serve over 100 retail development and retail store clients. This list includes six chains ranking in the top ten of sales performance in the nation. 

Ed received his Master’s Degree in Geography and Bachelor of Science in Education at Miami University in Oxford, Ohio.

Jessica Lykins

Jessica joined Ed Smith & Associates in 2002. She is responsible for the organization and oversight of project production, ensuring timely delivery of the final research product. Jessica is also responsible for preparing special reports analyzing the economic trends and demographic profiles of trade areas and communities. 

Jessica graduated from Miami University with a Bachelor of Science in Mass Communications.

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